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Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 180K
Inception FC
OVERPOWERED 442 FORMATION & CUSTOM TACTICS | FC 24 ULTIMATE TEAM
⏲ 29 minutes 44 seconds 👁 20.6K
Inception FC
INSANE AI MOVEMENT! 20-0 META 4222 FORMATION & CUSTOM TACTICS | FC 24 ULTIMATE TEAM
⏲ 16 minutes 11 seconds 👁 11.2K
Tu Lam, a former Special Forces soldier, rates the fighting techniques Keanu Reeves uses in the \
Army Green Beret rates every 'John Wick' movie
⏲ 23:27 👁 275K
Tabletop Tactics
*DOUBLE NEW CODEX!* Adepta Sororitas vs Genestealer Cults | Warhammer 40k Battle Report
⏲ 1 hour 10 minutes 58 seconds 👁 6.9K
qaluo
PUNK TACTICS 🏏đŸ’Ĩ | Roblox edit meme (FW)
⏲ 22 seconds 👁 1.4M
In a bold statement, Ismail Haniyeh, the head of the Political Bureau of Hamas, accused the Israeli regime of deliberately extending ceasefire negotiations to perpetuate its aggressive military campaign against the Gaza Strip. Speaking at an event in Beirut, Haniyeh criticised Israel's tactics and reaffirmed the resistance movement's commitment to not being manipulated by these manoeuvres. <br/> <br/>#Hamas #IsmailHaniyeh #AllEyesOnRafah #CeasefireDeal #GazaConflict #MiddleEastPeace #HostageExchange #IsraelGaza #PeaceNegotiations #WarInGaza #HumanitarianCrisis #ConflictResolution #InternationalRelations #DiplomaticEfforts #PeaceProposal #GazaWar2024 #CeasefireAgreement<br/>~HT.97~PR.152~ED.194~
Haniyeh Accuses Israel of Prolonging Ceasefire Negotiations to Continue Gaza Offensive
⏲ 3:1 👁 115K
Patrick Mouratoglou
My top 3 advice to beat a big server đŸ’Ĩ #tennistips #tennisstrategy #tactics #thecoach
⏲ 46 seconds 👁 67.9K
XrayAlphaCharlie
PUNK TACTICSđŸ’Ĩ | oc animation meme (#short)
⏲ 19 seconds 👁 2.2M
Energy retailers are facing accusations of employing deceptive tactics to overcharge households. An ABC investigation has revealed that some residential customers are being switched to so-called demand rates without their knowledge and without the option to opt out. This practice has raised concerns about transparency and fairness in the energy market.
Energy retailers' 'insidious' power pricing charges households based on highest point of use
⏲ 2:3 👁 1.8M
Alex Hormozi
This sales tactic MADE ME $35,000,000...
⏲ 1 minute 👁 867.4K
Kings and Generals
Schiltron - Medieval Tactics #shorts
⏲ 55 seconds 👁 872.8K
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