_bol-com-x-studieboeken-viral.jpg "Bol.com x Studieboeken Viral from college student hot video Video Screenshot Preview")
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⏲ Duration: 54 sec
✓ Published: 22-Sep-2016
✓ Published: 22-Sep-2016
Description:
Bol.com, the biggest online bookshop in NL, now also sells 2nd hand college textbooks. Potentially saving uni students a lot of money. They asked us to make this fact known through a viral video in this target group. nnWe decided to create a fictitious 'ontgroening' (hazing) scandal, through what seamed leaked footage from a pledge. It went down exemplary, gathering more than 2.000.000 views in a couple of days, getting coverage from several media outlets that all bought the hoax, including the
Bol.com, the biggest online bookshop in NL, now also sells 2nd hand college textbooks. Potentially saving uni students a lot of money. They asked us to make this fact known through a viral video in this target group. nnWe decided to create a fictitious 'ontgroening' (hazing) scandal, through what seamed leaked footage from a pledge. It went down exemplary, gathering more than 2.000.000 views in a couple of days, getting coverage from several media outlets that all bought the hoax, including the
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