_variety-innovate-summit-keynote-presentation-how-data-is-driving-box-office.jpg "Variety Innovate Summit Keynote Presentation: How Data is Driving Box Office from best driving movies Video Screenshot Preview")
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⏲ Duration: 17 min 73 sec
✓ Published: 13-Dec-2018
✓ Published: 13-Dec-2018
Description:
Conversant’s Matt Weisbecker discusses case studies detailing how studios reached verified moviegoers using digital, and then measured success with ticket sales. He also shares the best ways to use ticket-purchase data, frequency, cross-device delivery and personalization in digital campaigns to get people to the theater on opening weekend.nnFor more insights, download our report on digital marketing for movies: go.conversantmedia.com/boxofficereportnnThis video was recorded at the Variety Inn
Conversant’s Matt Weisbecker discusses case studies detailing how studios reached verified moviegoers using digital, and then measured success with ticket sales. He also shares the best ways to use ticket-purchase data, frequency, cross-device delivery and personalization in digital campaigns to get people to the theater on opening weekend.nnFor more insights, download our report on digital marketing for movies: go.conversantmedia.com/boxofficereportnnThis video was recorded at the Variety Inn
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