_modelo-celebra-la-vida-behind-the-scenes.jpg "Modelo – Celebra La Vida: Behind the Scenes from in portal what color is the morality core Video Screenshot Preview")
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⏲ Duration: 61 sec
✓ Published: 31-May-2018
✓ Published: 31-May-2018
Description:
Día de los Muertos – the Day of the Dead – is a Mexican holiday celebrating those who have passed. The revelry is based on the notion that death is just part of the circle of life! So what better way to reinforce this than with a series of looping GIFs that also loops as a :60 music video? A circle within a circle within a…well, you get the point.nnWe were tasked by our amigos at Ogilvy with creating a non-character based visual language, which we defined through the following categories:
Día de los Muertos – the Day of the Dead – is a Mexican holiday celebrating those who have passed. The revelry is based on the notion that death is just part of the circle of life! So what better way to reinforce this than with a series of looping GIFs that also loops as a :60 music video? A circle within a circle within a…well, you get the point.nnWe were tasked by our amigos at Ogilvy with creating a non-character based visual language, which we defined through the following categories:
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