PHD Seminar Cannes Lions 2013 from tap add new 2015 Watch Video
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Description: THE FUTURE IS A MASSIVELY MULTIPLAYER GAMEnnTUESDAY 18 JUNE 2013nnAccording to Gartner, by 2015, 50% of organisations that manage innovation processes will gamify those processes, and that by 2014 more than 70% of global 2000 organisations will have at least one gamified application.nIn this provocative session, visionary game designer Jane McGonigal reveals how we can harness the power of games to solve real-world problems and boost global happiness. Having created games for the World Bank, the
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