LA Metro: Promoting Mass Transit from la palette by color Watch Video
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Description: Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit.But for Metro marketing isn't about increasing the bottom line.It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful. nnMatt Raymond, the Chief Communications Officer for Metro, is the brainchild behind Metro's marketing push.During a tr
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)