Customer Journey Analytics with Group FiO InteleKt™ from fio channels Watch Video
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Description: Customer Journey Analytics is the process of tracking customers who use a combination of channels to interact with your business. An example of this is a luxury furniture retailer who needs to understand the low conversion of customers to sales when visiting their website. A Customer Journey Analysis can provide insight by combining all customer data from every source woven into the fabric of the customer profile. This provides strategic direction for the business to enhance their conversion tec
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