_frooti-power-of-song.jpg "Frooti, Power of Song from indian christina Video Screenshot Preview")
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⏲ Duration: 50 sec
✓ Published: 26-Mar-2015
✓ Published: 26-Mar-2015
Description:
Suckita Lickita! SpecialGuest partnered with Sagmeister & Walsh on the TVC for Frooti’s rebranding launch campaign that showcased the brand’s new packaging. One of our main goals was to create a strong emotional connection with mass India and to resonate with Indian culture. We collaborated with Amit Trivedi, an Indian composer to create an original track and the concept included a collaboration with Indian Bollywood star, Shah Rukh Khan. SpecialGuest worked directly with Nadia Chahaun,
Suckita Lickita! SpecialGuest partnered with Sagmeister & Walsh on the TVC for Frooti’s rebranding launch campaign that showcased the brand’s new packaging. One of our main goals was to create a strong emotional connection with mass India and to resonate with Indian culture. We collaborated with Amit Trivedi, an Indian composer to create an original track and the concept included a collaboration with Indian Bollywood star, Shah Rukh Khan. SpecialGuest worked directly with Nadia Chahaun,
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