ONCE UPON A BRAND Branded Video Defined -Moderator Greg Weinstein, G Major Entertainment from 10 minutes viral video of ankita dave Watch Video
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Description: PRODUCERS GUILD OF AMERICA NEW MEDIA COUNCIL EAST PRESENTS...ONCE UPON A BRAND:NEW MEDIA PRODUCERS CREATING NEW FORMS OF BRANDED ENTERTAINMENT WEDNESDAY, OCTOBER 3, 2012nnnThe stories told by brands through what has become the branded entertainment genre have unfolded in ways that are viral, sustainable, and profitable. From the reinvigoriation of K-Swiss to the staying power of ‘The World’s Most Interesting Man’ to the explosion of independent and agency studios producing new forms of bra
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