Innovation Storytelling and Microcontent - Doug Scott, Ogilvy Entertainment from 10 minutes viral video of ankita dave Watch Video
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Description: PRODUCERS GUILD OF AMERICA NEW MEDIA COUNCIL EAST PRESENTS...ONCE UPON A BRAND:NEW MEDIA PRODUCERS CREATING NEW FORMS OF BRANDED ENTERTAINMENT WEDNESDAY, OCTOBER 3, 2012nnDoug Scott is the President of Ogilvy Entertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including The Business of Innovation for IBM, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun.nThe stories told by brands th
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