_the-intersection-of-content-amp-e-commerce.jpg "The Intersection of Content & E-Commerce from a football report tips Video Screenshot Preview")
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⏲ Duration: 24 min 94 sec
✓ Published: 27-Oct-2020
✓ Published: 27-Oct-2020
Description:
Two tenants of fandom that have not been casualties of the COVID-19 pandemic's impact on sports: original content and ecommerce—and the intersection of the two has made for a increasingly powerful way to generate needed revenue. From making DWade's World Tour a mainstay to collections for the NFL Draft and more, Bleacher Report is turning moments and memories into merchandise. Meanwhile, esports team FaZe Clan has formed apparel partnerships with teams and leagues like Man City and the NFL on
Two tenants of fandom that have not been casualties of the COVID-19 pandemic's impact on sports: original content and ecommerce—and the intersection of the two has made for a increasingly powerful way to generate needed revenue. From making DWade's World Tour a mainstay to collections for the NFL Draft and more, Bleacher Report is turning moments and memories into merchandise. Meanwhile, esports team FaZe Clan has formed apparel partnerships with teams and leagues like Man City and the NFL on
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