Fiat 850 Spider Bertone from value proposition examples for sales Watch Video

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✓ Published: 13-May-2024

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Fiat 850 Spider Bertone - Slansky okruh 2023 [4K]<br/><br/>The Fiat 850 Spider, due to its sporty structure, meets young customers, who want brilliant performance for cheap. This version will then be joined by a more “luxury” version with different finishes that will be sold directly by Bertone. To produce this small spider, FIAT relied on Bertone who, starting from the previous stylistic experiences made with the Testudo Corvair and with the Alfa Romeo 2600, designed an original car whose success was not long in coming. The list price was immediately interesting: 1,050,000 lire for the small Fiat 850 Spider , so it was immediately cheap to buy and; the presentation took place at the Geneva Motor Show in 1965 and the car was put on the market in the same year, with a very varied range of colors: red, dark green, light blue, beige, black, light gray, immediately recording excellent sales in Italy, Europe and, above all, the United States, where it was called “Little Ferrari”. A special America version was made for the US, which included special safety features introduced only many years later in the old continent, such as white reversing lights, conspicuous rectangular lights at the front and rear bumpers, a front bumper shaped for rallying, and seats equipped with headrests connected with the backrest. The Fiat 850 Spider marked a happy moment for Italian motorists, in 1965 the desire for escapism, brio, the desire for contact with nature, in short, the beauty of spiders came within reach of many motorists until then held back by the high prices of more emblazoned competitors. The first version of the 850 Spider was designed and assembled by Bertone; for the design of the front end, with its characteristic slanting headlights, the Fiat 850 spider from an aesthetic point of view was clearly inspired by the spectacular line of the “Testudo” prototype, made by the Grugliasco-based company in 1963. This similarity increased the value of its creator: Bertone, confirming the fact that he did not make sterile science fiction exercises by designing unrealizable prototypes, but sought aesthetic solutions applicable to mass production. Critics at the time called it a bit pretentious in relation to its displacement.<br/><br/>source: https://www.carrozzieri-italiani.com/...