_full-show-mcm-x-christopher-raeburn-360-weather-installation-for-london-collections-men.jpg "Full show - MCM x Christopher Raeburn 360° Weather installation for London Collections Men from ulla Video Screenshot Preview")
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⏲ Duration: 5 min 40 sec
✓ Published: 21-Jun-2016
✓ Published: 21-Jun-2016
Description:
Commissioned by travel luxury brand MCM for their Spring-Summer 17 capsule collection with Christopher Ræburn, Universal Everything designed an immersive presentation streamed worldwide to an audience of 40 millionnnThe multi-sensory immersive installation was created through the unique combination of radial architecture, large scale video, atmospheric lighting design and using the inventive screen format hologauze, a super-fine projection material that creates a holographic illusion. A driving
Commissioned by travel luxury brand MCM for their Spring-Summer 17 capsule collection with Christopher Ræburn, Universal Everything designed an immersive presentation streamed worldwide to an audience of 40 millionnnThe multi-sensory immersive installation was created through the unique combination of radial architecture, large scale video, atmospheric lighting design and using the inventive screen format hologauze, a super-fine projection material that creates a holographic illusion. A driving
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