_india39s-acceleration-phenomenon-explained-udith-sikand.jpg "India's Acceleration Phenomenon Explained — Udith Sikand from india video passenger Video Screenshot Preview")
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⏲ Duration: 4 min 2 sec
✓ Published: 02-May-2019
✓ Published: 02-May-2019
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Multinationals and investors are both looking to India to deliver the next great surge in sales of consumer goods and services. But demand will not expand in a linear fashion as GDP increases. The “acceleration phenomenon” dictates that sales of different products and services will grow in leaps and bounds as cohorts of new consumers surpass key income thresholds. nnFor example, in a normal bell curve income distribution, if average income rises 25% from US$10,000 to US$12,500, the share of
Multinationals and investors are both looking to India to deliver the next great surge in sales of consumer goods and services. But demand will not expand in a linear fashion as GDP increases. The “acceleration phenomenon” dictates that sales of different products and services will grow in leaps and bounds as cohorts of new consumers surpass key income thresholds. nnFor example, in a normal bell curve income distribution, if average income rises 25% from US$10,000 to US$12,500, the share of
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