The new CUPRA Formentor - Exterior Design from bcg matrix calculation Watch Video

⏲ Duration: 2:48
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✓ Published: 07-May-2024

Description:
The new CUPRA Formentor builds on the proportions and design details that have made the Crossover SUV such a huge success. The vehicle’s aesthetic and overall package that helped it win the Red Dot Award for Product Design 2021 have been accentuated and amplified, delivering an emotional, striking, and sporty visual.<br/><br/>The new CUPRA Formentor introduces the new CUPRA design language DNA, with the shark-nose front end, triangular matrix LED headlights and big, bold lower mouth. The front of the new CUPRA Formentor is strong and determined, integrating the CUPRA logo directly on to the bonnet above the large front grille and bookmarked by the optional matrix LED front headlights that incorporate the signature design – three illuminated triangles framed within a triangle.<br/><br/>The front-end design adds the strength of expression and a sense of width while thin air-intake slots below the shark nose add technicality and sophistication. The grille mesh is open to deliver both form and function, a necessity in a performance car.<br/><br/>As the eye shifts to the side design details, the new CUPRA Formentor’s athletic proportions and character becomes even more evident. Its dynamic, well-balanced volume sits on the proportionally sized wheels – there are a range of eight different alloy wheels between 18 and 19’’.<br/><br/>Two side blisters add a feeling of movement, and the deeply shaped sections of the body add to the sensual sculpture of the new CUPRA Formentor. The increased sportiness of the high-performance Crossover SUV is enhanced further by the side mouldings and their relationship with the range of colours available.